We were tasked with creating a localized, talent-focused multichannel marketing campaign for Nickelodeon’s Thursday nights as a new destination for kids & their parents. Our main goals were to drive awareness, tune-in & excitement with back-to-back live action shows That Girl Lay Lay & Tyler Perry’s Young Dylan

Our placements included Houston, Atlanta, LA, NYC, Dallas, Philadelphia, Chicago, DC and Charlotte.

SVP, Creative Director: Michael Waldron, VP Creative Director: Sandy Goijburg, Art Director: myself, Designer: Cassie Navarro