The Substitute" is a prank show where celebrities undergo transformations by a team of special effects artists to go undercover as substitute teachers, surprising an unsuspecting class. When developing the creative, our goal was to convey the essence of the show without revealing any of its surprises. And what better way to do that than through the kids' reactions? By placing the viewer in the role of The Substitute, we’ve crafted a key art piece that feels both inviting and full of unexpected moments.

SVP, Creative Director: Michael Waldron, VP Creative Director: Sandy Goijburg, Sr. Art Director: Ana Bustios-Tuesta, Art Director: myself