NFL Slimetime is a commentary show that infuses the spirit of the NFL with the boundless, 'anything-can-happen' enthusiasm of Nickelodeon.

For season three, we were presented with the exciting task of creating two distinct key arts. One to speak to our kids and family audience and the other for our adult fan audience.

For our younger viewers, our objective was clear: we wanted to convey that we're bringing the messiness to football each week. We embraced an outrageously messy and absurdly entertaining tone to ensure that kids understand we are bringing them the REAL game – as only Nickelodeon can.

For our adult audience, our message focused on our coverage of the game, unparalleled anywhere else. We provide the genuine game experience, legitimate highlights, and expert picks, all uniquely Nickelodeon.

Partner Agency: Cold Open

SVP, Creative Director: Michael Waldron, VP Creative Director: Sandy Goijburg, Art Director: myself, Designers: Zoë Miolla, Cassie Navarro