FCB Chicago | Brown-Forman

Team: Quanah Humphreys, Katie Brenn, Will Sharpe

Smack Talk the Tailgate Promo - We created a program for users to talk the best tailgate smack talk to get inducted to the Smack Talk Hall of Fame. We drove consumers to the Jack Honey & Jack Fire Twitter pages to tweet their best "Your team is so..." smack talk. The 4 leading competitors tweeted against each other in a 3-day smack talk playoff. The winner was commemorated with the creation of the his own custom made bronzed bust.