Our goal with this launch was to position Dora's latest adventure as the can't-miss movie event of the summer. Through our key art, we aimed to capture a high-stakes, cinematic energy - one that reintroduces Dora and her world in a bold, fresh way. This isn't the Dora we’ve seen before. She’s fully immersed, taking a fearless leap into the unknown, and that sense of daring adventure radiates through our art. It’s a striking, elevated take that brings beloved characters into an epic new light.

As companion pieces to the key art, we developed a series of character visuals that offered the perfect moment to reintroduce Dora and her crew. Each character’s unique personality shines through, set against a lush jungle backdrop that adds depth, vibrancy, and energy to the campaign.

SVP, Creative Director: Michael Waldron, Art Director: myself

Partner Agency: Refinery Creative