In Baby Shark’s Big Movie, Baby’s family moves to the big city and Baby is forced to leave the world he loves behind and adjust to a new life without his best friend, William. Baby Shark encounters an evil pop starfish named Stariana who plans to steal his gift of song to dominate all underwater music.

We were challenged to convey the essence of this cinematic event, accentuate its soundtrack and show the profound celebration of friendship. We boasted its fresh aesthetic, hinted at some high-stakes, and alluded to the extraordinary musical experience.

(I’m saving you a write up full of puns because frankly I cannot physically read them any longer. But trust me, there were a sea of puns built into every inch and presentation of this project. I will spare you.)

Partner Agency: Proof Creative Group, MDA Creative

SVP, Creative Director: Michael Waldron, VP Creative Director: Sandy Goijburg, Art Director: myself