The Henry Danger Movie Key Art was developed to create visually compelling & elevated art that captures the excitement of the beloved Henry Danger franchise, while introducing a fresh & cinematic storyline. We chose to spotlights Henry Danger as our aspirational hero.
The deliverables for this campaign included key art for multiple platforms, character-focused designs for social media, and marquee art for the Paramount Plus platform.
SVP, Creative Director: Michael Waldron, VP Creative Director: Sandy Goijburg, Art Director: myself, Designer: Zoe Miolla
Partner Agency: Legion Creative
Liza Treyger released her her first stand-up special, Night Owl on Netflix. I’ve had a long standing friendship with Liza & she came to me in the hopes I would design her title lockup (um yes!). The special reflects her growth over the past decade since her debut, Glittercheese, and highlights her confidence in her material. While Liza brings a spontaneous energy and a raw edge to her material, the aesthetic we kept gravitating toward was a sleek, feminine look—reminiscent of Sex and the City, polished yet effortless.
This special is the result of years of experience performing in New York and beyond, cementing her status as a standout comedian. Liza is an incredible person to work for—passionate, talented, and full of infectious energy. And if you ever email her and her production team, don’t be surprised if she replies-all with a resounding 'Yes, Bitch!'—because honestly, what’s more rewarding than that?
Photographer: Mindy Tucker
For season 4 of Slimetime we were tasked with creating a playful & irreverent marketing image all while highlighting the signature element - slime! We designed this to appeal to kids, co-viewing families, and NFL fans. The art is a versatile approach across platforms, reflecting the energy & fun chaos of Nick’s approach to football. It blends humor, innovation, and nostalgia to create a standout piece that’s unmistakably Slimetime. We created this art using existing assets from a previous shoot & a bit of help from some AI tools.
SVP, Creative Director: Michael Waldron, VP Creative Director: Sandy Goijburg, Art Director: myself, Designers: Cassie Navarro & Zoe Miolla
For this exciting stop-motion special, my team was entrusted with the mission of transforming existing assets—photography from the stills—into captivating art for use across all media platforms, digital, and on our Paramount+ platform.
In this half-hour holiday adventure, chaos ensues when one of Sandy’s experiments takes a disastrous turn. With Christmas in Bikini Bottom hanging in the balance, the Cheeks family must band together in a high-stakes quest to save the day and restore the holiday spirit.
SVP, Creative Director: Michael Waldron, Art Director: myself, Designer: Zoe Miolla
After bidding farewell to a four-season run in 2018, the Thundermans make a triumphant return in an unforgettable movie event. Our mission was to craft artwork that captured the essence of the family, brimming with fun, action-packed superhero-sized challenges, laughter, and heartfelt moments.
In addition to creating the key art we developed character art to reintroduce the family, seated at the dinner table, seamlessly incorporating their superhero abilities into an ordinary family meal. This not only spotlighted our talented cast but also guaranteed a bit of fun.
Partner Agency: Cold Open
SVP, Creative Director: Michael Waldron, VP Creative Director: Sandy Goijburg, Art Director: myself
Sasheer Zamata came to me to help conceptualize, art direct and design the stage for her second stand up special, The First Woman. When she approached me, she envisioned the space to feel natural. In her ideal world, she would be filming outside, barefoot in the woods.
After settling on a concept we found an incredible partner, Sugar Taylor, who helped us build and bring this thing to life.
In this special she mocks companies for awkwardly trying to use feminism to sell their wares, recounts the difficult task of snitching on a public indecency. And she analyzes the limited history of witches, airplane pilots, and women in general.
Watch the special here.
Creative Partners: Sugar Taylor, Social Supply Design, Sweet Root Village
Photos by: Miles Britton
Tales of the Teenage Mutant Turtles is the animated series featuring the iconic and beloved mutant heroes. Set after TMNT Mutant Mayhem, it targets children aged 6-9. We aimed to create key art that presented the characters as aspirational, balancing heroism with a touch of humor.
Along with our traditional platform placements we also had a hefty OOH representation across US cities and San Diego Comic-Con.
SVP, Creative Director: Michael Waldron, VP Creative Director: Sandy Goijburg, Art Director: myself, Designers: Cassie Navarro & Zoe Miolla
No Time to Spy is a Loud House spinoff movie about Lincoln and the Louds welcoming their new Gran-Gran, Myrtle, into the family with a tropical wedding celebration. However, the festivities take a surprising turn when a nemesis from Myrtle’s secret-agent past resurfaces on the island.
In crafting this key art, our goal was to embrace the vintage Bond-style cinematic spy action theme, while maintaining the humor and lightheartedness of the story. Keeping Lincoln at the forefront as our hero was essential, all while emphasizing the exciting spy-adventure theme
SVP, Creative Director: Michael Waldron, VP Creative Director: Sandy Goijburg, Art Director: myself
Partner Agency: And Company
In Monster High 2 we welcome back our beloved characters for their sophomore year, alongside iconic legacy characters from the Monster High universe. We've revitalized the Monster High franchise with a fresh marketing approach, retaining the deep, rich jewel tones and drawing from our creative legacy. A spotlight is cast on our characters' newfound confidence, offering fans an intriguing glimpse of what awaits them in the sequel.
Partner Agency: AndCo
SVP, Creative Director: Michael Waldron, VP Creative Director: Sandy Goijburg, Art Director: myself
In Baby Shark’s Big Movie, Baby’s family moves to the big city and Baby is forced to leave the world he loves behind and adjust to a new life without his best friend, William. Baby Shark encounters an evil pop starfish named Stariana who plans to steal his gift of song to dominate all underwater music.
We were challenged to convey the essence of this cinematic event, accentuate its soundtrack and show the profound celebration of friendship. We boasted its fresh aesthetic, hinted at some high-stakes, and alluded to the extraordinary musical experience.
(I’m saving you a write up full of puns because frankly I cannot physically read them any longer. But trust me, there were a sea of puns built into every inch and presentation of this project. I will spare you.)
Partner Agency: Proof Creative Group, MDA Creative
SVP, Creative Director: Michael Waldron, VP Creative Director: Sandy Goijburg, Art Director: myself
NFL Slimetime is a commentary show that infuses the spirit of the NFL with the boundless, 'anything-can-happen' enthusiasm of Nickelodeon.
For season three, we were presented with the exciting task of creating two distinct key arts. One to speak to our kids and family audience and the other for our adult fan audience.
For our younger viewers, our objective was clear: we wanted to convey that we're bringing the messiness to football each week. We embraced an outrageously messy and absurdly entertaining tone to ensure that kids understand we are bringing them the REAL game – as only Nickelodeon can.
For our adult audience, our message focused on our coverage of the game, unparalleled anywhere else. We provide the genuine game experience, legitimate highlights, and expert picks, all uniquely Nickelodeon.
Partner Agency: Cold Open
SVP, Creative Director: Michael Waldron, VP Creative Director: Sandy Goijburg, Art Director: myself, Designers: Zoë Miolla, Cassie Navarro
PAW Patrol star and fan favorite, Rubble, is at the helm of some awesome construction adventures. We strived to make Rubble and his crew look like a heroic family of awesome builders in our key art. Not only do these pups build amazing things for the town of Builder Cove, but they often save the day in the process.
Partner Agencies (key art): Ten30, MDA
SVP, Creative Director: Michael Waldron, VP Creative Director: Sandy Goijburg, Art Director: myself, Designer - Character Art: Cassie Navarro
Blelcome to The Tiny Chef Show! Tiny Chef is a series all about the joy of being in the kitchen, the fun of cooking with friends, and the perils of being 6.5” inches tall. All hosted by a tiny green chef with a great big heart.
Agency: Gnah Studios
SVP, Creative Director: Michael Waldron, VP Creative Director: Sandy Goijburg, Art Director: myself
We were tasked with creating a localized, talent-focused multichannel marketing campaign for Nickelodeon’s Thursday nights as a new destination for kids & their parents. Our main goals were to drive awareness, tune-in & excitement with back-to-back live action shows That Girl Lay Lay & Tyler Perry’s Young Dylan
Our placements included Houston, Atlanta, LA, NYC, Dallas, Philadelphia, Chicago, DC and Charlotte.
SVP, Creative Director: Michael Waldron, VP Creative Director: Sandy Goijburg, Art Director: myself, Designer: Cassie Navarro
The Astronauts follow the story of 5 kids who sneak onboard an empty spacecraft and quickly find themselves trapped and launched into space.
This was one of the first photoshoots we did during the pandemic. All art direction was done via zoom. While challenging, the team learned a whole new way to successfully communicate from a few different timezones!
SVP, Creative Director: Michael Waldron, VP Creative Director: Sandy Goijburg, Sr. Art Director: Ana Bustios-Tuesta, Art Director: myself
Agency: Cold Open
Unleashed is a game show taking pets from backyard to center stage.
SVP, Creative Director: Michael Waldron, VP Creative Director: Sandy Goijburg, Art Director: myself
All That is a sketch comedy show that features hysterical twists on pop culture & relatable moments in kids’ lives. This reboot premiered in June of 2019.
SVP, Creative Director: Michael Waldron, VP Creative Director: Sandy Goijburg, Sr. Art Director: Ana Bustios-Tuesta, Art Director: myselff
Agency: Cold Open
The Barbarian and the Troll is a live action puppet comedy that follows Evan, a bridge troll in search of adventure, and Brendar, a fierce female warrior, on a quest to defeat the evil demon who has imprisoned her brother.
This was also a pandemic shoot - all art direction was done over zoom. Never thought we would art direct puppeteers! And never did I think we would be doing this over zoom!
SVP, Creative Director: Michael Waldron, VP Creative Director: Sandy Goijburg, Sr. Art Director: Ana Bustios-Tuesta, Art Director: myself
Agency: The Refinery
Young Dylan is a street smart eight-year-old who’s got a lot of swag & big dreams.
SVP, Creative Director: Michael Waldron, VP Creative Director: Sandy Goijburg, Sr. Art Director: Ana Bustios-Tuesta, Art Director: myself
SVP, Creative Director: Michael Waldron, VP Creative Director: Sandy Goijburg, Sr. Art Director: Ana Bustios-Tuesta, Art Director: myself
Agency: Cold Open
I collaborated with Liza Treyger on concepting and art directing the promotional materials for her stand-up comedy European tour, In The Weeds. Liza is an incredibly dynamic stand-up—always eager to explore new ideas. We embraced the theme of "the weeds," using it as an interactive element for Liza to play with, adding depth and personality to the visuals. In addition to the main graphic, we also crafted social content that highlighted her unique energy and comedic style.
Photography: Kim Newmoney, HMUA: Jamie Keller, Stylist: Shauna Nicole McCann
The Substitute" is a prank show where celebrities undergo transformations by a team of special effects artists to go undercover as substitute teachers, surprising an unsuspecting class. When developing the creative, our goal was to convey the essence of the show without revealing any of its surprises. And what better way to do that than through the kids' reactions? By placing the viewer in the role of The Substitute, we’ve crafted a key art piece that feels both inviting and full of unexpected moments.
SVP, Creative Director: Michael Waldron, VP Creative Director: Sandy Goijburg, Sr. Art Director: Ana Bustios-Tuesta, Art Director: myself
Hosted by Nick Cannon and JoJo Siwa, Lip Sync Battle Shorties brings everyday kids center stage to compete in high-energy lip-sync challenges. This creative was the perfect opportunity to design a dynamic scene—shooting our talent from an overhead perspective and transforming our graphics into a vibrant, interactive dance floor.
SVP, Creative Director: Michael Waldron, VP Creative Director: Sandy Goijburg, Art Director/Designer: myself
Danger Force is the action-packed spin-off of the hit series, Henry Danger. For this creative, we wanted to introduce our audience to the new characters in a way that felt both fresh and familiar—using a similar color story and dynamic fight stances to visually connect them to the Henry Danger universe. This approach reinforces the excitement of expansion while signaling an epic new chapter in the story.
SVP, Creative Director: Michael Waldron, VP Creative Director: Sandy Goijburg, Art Director: myself
Agency: &co
Variety and Nickelodeon teamed up to honor and host the 3rd Annual 10 Animators to Watch Event. We created the cover titled "Outside The Lines", featuring hit Nick shows such as The Loud House, SpongeBob SquarePants, Teenage Mutant Ninja Turtles, Bunsen is a Beast and Nella the Princess Knight, and Welcome to the Wayne.
SVP, Creative Director: Michael Waldron, VP Creative Director: Sandy Goijburg, Art Directors: Ana Bustios-Tuesta, myself, Illustrator: Katherine Dossman Casallas
FCB Chicago | Brown-Forman
Assignment: Develop a custom Jack decal for cars on the Brown Line Train with a concept that utilizes a Chicago theme.
Team: Quanah Humphreys, Will Sharpe
FCB Chicago | Brown-Forman
Team: Quanah Humphreys, Katie Brenn, Will Sharpe
Smack Talk the Tailgate Promo - We created a program for users to talk the best tailgate smack talk to get inducted to the Smack Talk Hall of Fame. We drove consumers to the Jack Honey & Jack Fire Twitter pages to tweet their best "Your team is so..." smack talk. The 4 leading competitors tweeted against each other in a 3-day smack talk playoff. The winner was commemorated with the creation of the his own custom made bronzed bust.
FCB Chicago | Brown-Forman
Honey Hysteria is a program designed to leverage the excitement of the NCAA tournament to drive trial and engagement.
Team: Quanah Humphreys, Nathan Grundhauser, Will Sharpe, Kira Cronin
FCB Chicago | Brown-Forman
Team: Quanah Humphreys, Nathan Grundhauser, Will Sharpe
