Post-Mutant Mayhem, the saga continues. Reimagined for a new generation of shellheads.
We crafted key art that captured the next chapter of the TMNT legacy: bold, aspirational, and unmistakably heroic while keeping a wink of that classic turtle humor. Designed to resonate with kids 6–9, the visuals struck a balance between action-packed edge and all-out fun.
The campaign launched across traditional platforms and made a big splash IRL, with high-impact OOH placements in major U.S. cities and a heroic presence at San Diego Comic-Con.
SVP, Creative Director: Michael Waldron, VP Creative Director: Sandy Goijburg, Art Director: myself, Designers: Cassie Navarro & Zoe Miolla