FCB Chicago | Brown-Forman

Assignment: Develop a custom Jack decal for cars on the Brown Line Train with a concept that utilizes a Chicago theme.

We brought Jack to the daily Chicago commute.
A custom car decal transformed the Brown Line into a moving tribute to the city, blending Jack’s bold attitude with iconic Chicago grit. The concept tapped into hometown swagger and gave riders a reason to raise a glass (after their stop, of course).

Team: Quanah Humphreys, Will Sharpe