FCB Chicago | Brown-Forman

Team: Quanah Humphreys, Katie Brenn, Will Sharpe

Smack Talk the Tailgate Promo

We turned tailgate banter into a sport of its own.

To fire up fandom and fuel social chatter, we created the Smack Talk Hall of Fame—a Twitter-powered playoff where fans dropped their boldest “Your team is so…” jabs for a shot at immortality. Four rivals. Three days. One crowned king of the clapback. The prize? A custom bronzed bust worthy of legends and endless bragging rights.